Retail Experience

Amazon Fashion

Creative Direction, Graphic Design, Digital Design, Environmental Design, Branding, Content Design,

Experiential Design

Tasked with creating the ultimate ‘who knew?!’ moment for fashion and  lifestyle influencers, in partnership with Amazon Fashion, brought to life a social worthy springtime oasis.

 

Secured twenty-five New York fashion and lifestyle influencers to  discover that Amazon Fashion is the go-to for seasonal must haves. And to highlight the key categories for the season — denim, dresses, purses and  sandals — the team conceptualized and executed four spring inspired vignettes for influencers to use as the perfect photo backdrop to showcase their curated looks.

 

The experience resulted in a day of compelling content from guests that  highlighted the key seasonal categories. By tapping into a carefully curated  group to create content that felt organic, we amplified the Amazon Fashion social message which drove increased awareness and additional media buzz for the brand.

*Complete Activation Deck available upon request. 

Design