Creative Direction, Graphic Design, Digital Design, Environmental Design, Branding, Content Design,
Tasked with creating the ultimate ‘who knew?!’ moment for fashion and lifestyle influencers, in partnership with Amazon Fashion, brought to life a social worthy springtime oasis.
Secured twenty-five New York fashion and lifestyle influencers to discover that Amazon Fashion is the go-to for seasonal must haves. And to highlight the key categories for the season — denim, dresses, purses and sandals — the team conceptualized and executed four spring inspired vignettes for influencers to use as the perfect photo backdrop to showcase their curated looks.
The experience resulted in a day of compelling content from guests that highlighted the key seasonal categories. By tapping into a carefully curated group to create content that felt organic, we amplified the Amazon Fashion social message which drove increased awareness and additional media buzz for the brand.
*Complete Activation Deck available upon request.