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Lead Designer


New York, NY


June 2017 – January 2019


I oversaw team of creatives producing 325+ unique experiential events a year in the Meatpacking District event spaces, including the Samsung 837 building.

Managed traveling experiences creative needs. Events require 24+ digital ads, 30+ social pieces, 50+ print format pieces.

I formed internal creative team, saving the client more than $500k in the first-year alone by eliminating outsourcing costs.

I implemented series of upgraded guest touch-points throughout event space resulting in guest affinity levels above 90%.

I've crafted comprehensive Design Guide/Best Practices for Samsung worldwide to ensure a consistent guest experience.

I've established checks & balance
system resulting in ability to streamline
client approvals 2-days faster than
previous average.

As a way to increase awareness and drive traffic to Samsung 837, a go-to cultural and experiential hub in Meatpacking, New York City, we created a simple design system that could function across static, animated and interactive signage.

Design System

Using the building's iconic twisted window facades as our graphic foundation, viewers are able to look through and take a peek at what's happening inside Samsung 837. 


This system carried over into marketing efforts, a new website and overall look and feel for the space. 

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