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Activations

About

Lead Designer

New York, NY

June 2017 – January 2019

I oversaw team of creatives producing 325+ unique experiential events a year in the Meatpacking District event spaces, including the Samsung 837 building.

Managed traveling experiences creative needs. Events require 24+ digital ads, 30+ social pieces, 50+ print format pieces.

I formed internal creative team, saving the client more than $500k in the first-year alone by eliminating outsourcing costs.

I implemented series of upgraded guest touch-points throughout event space resulting in guest affinity levels above 90%.

I've crafted comprehensive Design Guide/Best Practices for Samsung worldwide to ensure a consistent guest experience.

I've established checks & balance
system resulting in ability to streamline
client approvals 2-days faster than
previous average.

Additional Activations

A Moon for All Mankind

 “A Moon for All Mankind” (AMFAM), an immersive, consumer-focused 4D lunar gravity virtual reality (VR) experience. With the Samsung Galaxy S9+ and Samsung Gear VR powered by Oculus, consumers immerse themselves in a visual and physical VR experience that accurately recreates a fictional moon mission, allowing consumers to

know what it’s like in lunar gravity. 

 

To develop this realistic lunar experience, Samsung’s rig design team collaborated with the team at NASA’s Johnson Space Center in Houston behind the Active Response Gravity Offload System (ARGOS) to create a VR experience which mapped to the actual partial gravity experience of walking on the Moon. ARGOS is used to train astronauts to operate in low gravity environments.

My team worked with NASA's team to create a website to take reservations from the public. We also created all on-site assets and marketing strategy and assets to promote the activation. 

A Moon for All Mankind

 “A Moon for All Mankind” (AMFAM), an immersive,

consumer-focused 4D lunar gravity virtual reality

(VR) experience. With the Samsung Galaxy S9+  

and Samsung Gear VR powered by Oculus,
consumers immerse themselves in a visual and
physical VR experience that accurately recreates
a fictional moon mission, allowing consumers to

know what it’s like in lunar gravity. 

 

To develop this realistic lunar experience, Samsung’s rig design team collaborated with the team at NASA’s Johnson Space Center in Houston behind the Active Response Gravity Offload System (ARGOS) to create a VR experience which mapped to the actual partial gravity experience of walking on the Moon. ARGOS is used to train astronauts to operate in low gravity environments.

My team worked with NASA's team to create a website to take reservations from the public. We also created all on-site assets and marketing strategy and assets to promote the activation. 

New York, NY

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