New York, NY
June 2017 – January 2019
I oversaw team of creatives producing 325+ unique experiential events a year in the Meatpacking District event spaces, including the Samsung 837 building.
Managed traveling experiences creative needs. Events require 24+ digital ads, 30+ social pieces, 50+ print format pieces.
I formed internal creative team, saving the client more than $500k in the first-year alone by eliminating outsourcing costs.
I implemented series of upgraded guest touch-points throughout event space resulting in guest affinity levels above 90%.
I've crafted comprehensive Design Guide/Best Practices for Samsung worldwide to ensure a consistent guest experience.
I've established checks & balance
system resulting in ability to streamline
client approvals 2-days faster than
from 365+ Events
After Unpacked: An Evening for the Rest of Us
To celebrate the unveiling of the Galaxy Note9, Samsung took over Washington Street between 13th and Little 12th Street. Attendees were first in the world to experience Samsung’s new Galaxy Note9 and enjoy music, immersive tech experiences, local eats, and more.
My team supported production on all marketing and on-site creative including a outdoor main stage, 10+ unique outdoor activations, Fortnite bus & a live stream on Time Square billboards.
The star-studded event features a live performance by Grammy-nominated artist Logic, and guest appearances by “Best Actress” Emmy nominee Issa Rae, Fortnite streaming legend Tyler “Ninja” Blevins, Co-Star of ABC’s Emmy Award winning Shark Tank, Daymond John, YouTuber Casey Neistat, Olympian and activist Gus Kenworthy, Award-Winning Journalist and Former Editor in Chief of Teen Vogue Elaine Welteroth and more, hosted by acclaimed radio personality and podcast host Guy Raz.
In celebration of Pride Month, Samsung 837 took over New York City’s Meatpacking District to celebrate the intersection of community and culture within the LGTBTQ+ community. The brand’s first-of-its kind technology and cultural destination teamed up with Pride Media and its brands- OUT, The Advocate, PRIDE, Out Traveler, and Chill- to transform into PRIDE PLACE, a five day experiential pop-up during NYC Pride.
Offering a range of daily activities from fitness sessions, screenings, viewing parties, empowerment panels, photo tours and a Live@837 performance by King Princess and Mark Ronson, the open-to-all immersive space served as a haven for the queer community, offering guests exclusive access to the multitude of events.
My team created all marketing, day of assets and sizzle for the events & activations that occurred across the week. My team also worked with Pride Media to curate activations that were custom fit for the Samsung 837 space.