Rebranding

Samsung 837

As a way to increase awareness and drive traffic to Samsung 837, a go-to cultural and experiential hub in Meatpacking, New York City, we created a simple design system that could function across static, animated and interactive signage.

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Design System

Using the building's iconic twisted window facades as our graphic foundation, viewers are able to look through and take a peek at what's happening inside Samsung 837.

 

This system carried over into marketing efforts, a new website and overall look and feel for the space. 

Samsung 837's Redesigned Website

Samsung 837's Redesigned Marketing Assets