As a way to increase awareness and drive traffic to Samsung 837, a go-to cultural and experiential hub in Meatpacking, New York City, we created a simple design system that could function across static, animated and interactive signage.
Using the building's iconic twisted window facades as our graphic foundation, viewers are able to look through and take a peek at what's happening inside Samsung 837.
This system carried over into marketing efforts, a new website and overall look and feel for the space.
Samsung 837's Redesigned Website
Samsung 837's Redesigned Marketing Assets