Restaurant Opening

The Fulton

Creative Direction, Graphic Design, Digital Design, Environmental Design, Branding, Content Design,

Experiential Design

Chef Jean-Georges Vongerichten has opened his latest culinary masterpiece, The Fulton, at New York’s stunning Seaport District. VIP guests enjoyed a first look at its grand opening party, where chef JGV and his team pulled out all the stops for the lavish affair, introducing his first seafood-driven concept to New Yorkers.

Upon entering the celebratory opening, guests were greeted by hosts and employees dressed up in theme, with theatrical costumes, face paint, mermaid and sea creatures on the ‘green carpet’ as photographers snapped shots of notable attendees like Michael Strahan and chefs Daniel Boulud, Andrew Carmellini, Tom Colicchio and David R. Weinreb, CEO of Howard Hughes Corporation.

We worked with Howard Hughes and Jean-Georges' team to design and produce the opening of this new restaurant.

*Complete Activation Deck available upon request. 

Design