WWD Beauty Summit
A crowd of 230 beauty industry leaders gathered for three days of intense discussion and expert analysis aimed at inspiring a renaissance of the global business.
We created branding that brought the theme “See Change. Be Change,” to life by envisioning the movement of waves to represent seeing and being a part of change. The retreat’s location was in Palm Beach, Florida, which gave even further context to the water wave used throughout the retreat's branding.
We also brought digital programs to life, by utilizing iPads and designing the way guests retrieved information from the retreat. The iPads also purposed themselves as a tool for information gathering, like live polls, feedback forms and general questions.