New York, NY
June 2015 – June 2017
I was responsible for the creative direction and production of idiosyncratic creative for more than 20 yearly summits and events held in New York, Hong Kong, Beijing, Miami, Los Angeles, and London.
Each event required 50+ unique small and large format print pieces, 15+ digital ads and social elements, and cohesive branding from the moment guests register to attend through closing night events.
I reduced production costs by more than 30% by streamlining print procedures & introducing new technology processes.
I managed event budgets of up to $500,000 and continually achieved under-budget and on-time delivery results.
I embraced client notes to successfully work alongside all client creative teams, including American Express, Audi, Mastercard, First Insight, 1 Hotels,and The Esteé Lauder Companies to produce small format, large format, digital ads, presentations and all other creative assets for WWD’s events.
WWD Beauty CEO Summit
A crowd of 230 beauty industry leaders gathered for three days of intense discussion and expert analysis aimed at inspiring a renaissance of the
The overarching theme was See Change. Be Change. When provided the theme from WWD's editorial team, I came up with a brush stroke of a wave representing the change that is happening in the industry. The wave theme was brought into the intro video, stage design, digital program and all creative assets for the event.