WWD Global Fashion Forum
We helped launch the WWD Global Fashion Forum, a retreat held in Beijing. The forum brought together a global community of retail and brand executives to explore the economic, consumer retail and design forces that are shaping the future of fashion, in one of the world's most dynamic fashion markets.
We created branding that leaned into the culture of Beijing. The unique pattern and royal blue color portrayed luxury. The metallic branding and pattern background were used through the program in small and large format printed and digital pieces.